Amazon’s Alexa+ is so increasing its capabilities! It recently added gift recommendations, making it easier for users to find the perfect presents for their loved ones. This new feature isn’t the coolest thing about this broader, deeper update though! It’s an easy-to-use app that adds a new shopping widget to your Echo device’s home screen. These improvements are designed to make the shopping experience more connected and seamless, both directly through voice commands and through visual experiences.
The personalized gift recommendation lets customers get customized recommendations based on their needs and past shopping behavior. We’re hoping this development will further support Alexa+’s capability, creating a more intuitive and accessible experience for users. The shopping widget is part of Amazon’s initiative called “Open Shopping Essentials,” which integrates shopping tools into the Echo device’s interface.
Sarah Perez, one of the country’s most veteran technology reporters, now at TechCrunch since August 2011, has been intently watching this space. Before joining TechCrunch, Perez gained more than three years of experience as a writer for ReadWriteWeb. Her broad experience in information technology covers many sectors such as banking, retail and other software industries. This valuable experience deepens her perspective around the most recent technological innovations and advancements.
Turn that creativity into policy change with our Innovation. According to user reports, downgrades back to the AI-free interface have so far only accounted for 0.1% of user activity. This 82% statistic is a good indicator that users are jumping to the new features and capabilities coming to Alexa+.
For more information including additional comment or to confirm that this information is true, please email Sarah Perez sarahp@techcrunch.com. For anyone who would like to use more private forms of communication, she is available as encrypted signal message at sarahperez.01


