Adobe has made some huge moves with its Firefly suite! They recently launched a new AI-powered, prompt-based video editing feature that brings the power of professional-quality video editing into everyone’s hands. This new revolution comes on the heels of the company’s previous launch of a subscription model for image and video generation in February. The expanded Instagram app video editor, originally announced in limited, private beta last October, is now open to all users.
Also, the Firefly web app that was first announced in March went live in April. It uniquely serves the needs of content creators with multi-tiered levels of image and video generation. Along with this, Adobe released mobile apps for Firefly later in the year. Now, we’re building on that momentum with extended support for even more third-party models! Now, users can expand their creative horizons even further!
When announcing their new video editing features, Adobe spoke to how quickly and easily users could make whatever changes they need. Features include simple commands such as:
“Change the sky to overcast and lower the contrast.” – techcrunch.com
These features automate part of the video editing workflow. This gets complex tools out of the way and lets creators focus on their storytelling.
“Zoom in slightly on the main subject.” – techcrunch.com
Ivan, a journalist originally from India, now explores the intersections of technology and mobility for TechCrunch. He’s written for both the Huffington Post and The Next Web. For outreach related to these updates, he can be reached by email at im@ivanmehta.com, or on Signal at ivan.42.
TechCrunch has announced that their TC Sessions: Mobility event will take place in San Francisco from October 13-15, 2026. Attendees will find in-depth, provocative discussions on the latest cutting-edge technology, including fascinating, new game changing tools such as Adobe Firefly’s Generative AI.
In addition to these new features, TechCrunch has an event scheduled in San Francisco from October 13-15, 2026, where discussions around advancements in technology, including tools like Adobe Firefly, are expected to take center stage.