Threads, the social media platform, has launched a new feature called “Dear Algo,” which enhances user experience by allowing individuals to personalize their feeds. Aisha Malik, a consumer news reporter at TechCrunch, reports that this innovative tool enables users to specify what content they want to see more or less of temporarily.
In order to employ the new “Dear Algo” feature, users must make public a highly customized post. Address it to “Dear Algo,” and tell them how you want your content curated. For instance, they’re able to signal an interest in more posts about particular hearings or legislation or issues. As of now, its release to the feature is limited to the United States, New Zealand, Australia and the United Kingdom. We look forward to growing in more countries in the years to come!
“Threads is where you go to keep up with what’s happening right now,” a spokesperson from Threads stated. They further emphasized the dynamic nature of user interests, saying, “Sometimes, what matters to you changes in an instant, and you want your Threads feed to reflect that — whether it’s seeing more posts during a live NBA game or less about a TV show you haven’t caught up on yet.”
The new “Dear Algo” feature personalizes the experience far beyond a typical ‘Not Interested’ button. After users process their requests, Threads will tailor their feed for the next three days based on these preferences. This improvement is all about providing a more customized experience. It helps them stay focused on what they want to see right now, at any time, and that’s their most important content.
She is a new writer to TechCrunch, but Aisha Malik has been writing for TechCrunch since 2021 and has a background as a telecom reporter at MobileSyrup. She thought about going into medicine after receiving her honours bachelor’s degree from the University of Toronto. She holds a master’s degree in journalism from Western University. If you’d like to reach Malik, email aisha@techcrunch.com. You can contact us through encrypted Signal messages at aisha_malik.01.