Bitdefender, a regular leader in the cybersecurity industry, recently underscored the mounting crises mid-market companies are dealing with when it comes to protecting their businesses. Chiefly at the helm of this charge is Duncan Mills, the Senior Director of Product Marketing and Go-to-Market. They address the current criticality in finding successful and efficient solutions to meet the growing challenges of cybersecurity threat management. Mills comes to Connected Nation with 20 years of experience in telecommunications. He’s passionate about enabling security processes to be easier for organizations to adopt, particularly those with small, agile teams.
Mills went on to highlight that an alarming 52% of security professionals list complexity as a major roadblock to running a successful program. This complexity is further magnified in mid-market organizations that typically have fewer resources to deploy and manage multiple integrations. To combat this challenge, Bitdefender has built solutions that simplify operations, while improving risk management and compliance.
The Evolution of Security Platforms
In the last several years, security platforms have reached a tipping point. They have moved beyond classic Endpoint Protection Platforms (EPP) and Endpoint Detection and Response (EDR) to full-fledged Extended Detection and Response (XDR) platforms. Correlating identity, cloud, network and email activity, XDR automatically enriches detections to expedite alert triage and investigation. By taking this people-first, holistic security approach, organizations set themselves up to achieve a far-more cohesive view of their security landscape.
Meanwhile, Mills told me that EDR technologies have become standard features in almost every endpoint security solution on the market today. This new integration allows organizations to improve their threat detection and response times. By taking advantage of XDR, organizations can embrace prevention, protection, detection, and response capabilities at all stages of the threat lifecycle. This transition not only increases security protections, but lightens the operational load on teams.
Native integrations provided by Bitdefender make daily operations even easier. By integrating and automating their processes, organizations of all sizes can spend less time reacting to new threats and more time addressing them. This kind of efficiency is an absolute must for mid-market organizations where resources are stretched thin.
Bitdefender’s Commitment to Mid-Market Security
Recognizing the unique challenges faced by mid-market organizations, Bitdefender has developed a solution guide titled “How to Secure Your Mid-Market Business Across the Complete Threat Lifecycle.” We hope that this guide will act as a useful companion for any company looking to improve their cybersecurity posture while easing the burden on their internal resources.
Mills highlighted that Bitdefender’s product delivers effortless security and unrivaled protection specifically designed for mid-market businesses. Through a risk management mindset to cybersecurity, these organizations can best safeguard their valuable assets. Equally beneficial, this strategy allows them to comply with industry regulations with less friction.
The need for preventative capabilities in risk management is hard to overstate. Bitdefender makes it easy for businesses to embrace cybersecurity. This, in turn, frees them up to focus on what truly matters—protecting their data and operations from increasingly sophisticated, evolving threats.
Resources Available for Cybersecurity Readiness
For organizations interested in strengthening their cybersecurity approaches, Bitdefender’s website offers a variety of resources. From buyer’s guides to in-depth solution overviews, companies are able to find the critical information they need that powers informed and intelligent purchasing decisions. These resources are intended to equip organizations—both large and small, public and private—with the tools they need to understand and address today’s challenging cybersecurity environment.
Duncan Mills’ leadership at Bitdefender not only showcases his extensive experience but reflects the company’s commitment to innovation in cybersecurity solutions. As threats increasingly change, the focus to adopt cutting edge technologies will always be key.