Higgsfield, an AI video startup founded by former Snap executive Alex Mashrabov, has achieved a remarkable valuation of $1.3 billion just nine months after its launch. OnlyFans is focused on building tools that empower consumers and creators. These tools empower their social media teams to customize and edit AI-generated videos. This explosive growth underscores the platform’s emerging importance in today’s hyper-competitive content creator landscape.
Mashrabov founded Higgsfield after Snap bought his first startup, AI Factory, for $166 million in 2020. Prior to that, he was Head of Generative AI at Snap. From the beginning, Higgsfield has received tremendous interest and user engagement. Even more impressive, just five months after its launch, the platform was already celebrating reaching 11 million users. Today, it’s the premier platform for video content creators and influencers. As of today, that figure has exploded to more than 15 million users.
User growth is truly amazing and a testament to a larger wave hitting the industry. Higgsfield’s annual revenue run rate is now up to an estimated $200 billion. This figure has doubled from an earlier projection of $100 million in just two months, showcasing the platform’s rapid monetization and market appeal.
Higgsfield topped that with a whopping $80 million in a close of its Series A funding round. That increase has brought the total for this round up to an extraordinary $130 million. This comes on top of the $50 million raised previously in September. Leading participants in this most recent round funding include Accel, AI Capital Partners, Menlo Ventures and GFT Ventures.
The platform primarily serves professional social media marketers, allowing them to craft projects that often revolve around themes of fashion and Hollywood-style storytelling. Use Higgsfield’s storytelling tools to captivate your audiences with narratives that have the most impact on them.
One notable project created with Higgsfield’s technology is a video titled “Island Holiday,” which depicted individuals associated with the Epstein files alongside fictional characters on a vacation at Epstein’s island. This kind of content is a prime example of the platform’s flexibility and capacity to explore complicated narratives.
To that end, Higgsfield positions itself as a business-focused tool. This isn’t just another AI content creator. The company emphasized its strategic importance in the market, stating, “a major sign that the platform adoption has evolved beyond casual content creation.” This one statement really highlights a huge change in user habits, moving towards more advanced uses of AI generated video assets.
The growth trajectory of Higgsfield has dwarfed all those animal competitors, as well as Lovable, Cursor, OpenAI, and even Slack and Zoom. This impressive jump is just one example of the company’s novel strategy and out-of-the-box thinking. It further showcases its transformative power to reimagine content creation in this new digital frontier.