Aisha Malik is a new, dedicated consumer tech reporter at TechCrunch. Since joining the publication in 2021, she has been fiercely reporting on the cutting edge of tech. Her Media Action Network experience is complemented by her years as a telecom reporter at MobileSyrup. There, she developed her expertise in reporting on industry trends and innovations. Malik holds an honours bachelor’s degree from the University of Toronto. She also holds a master’s degree in journalism from Western University.
To that end, Apple recently released its ‘Creator Studio’ bundle of applications, priced at a comparatively low $12.99 per month. This suite expands an educator’s toolkit with industry-leading software for video editing and music production. It further increases extensibility innovative imaging and greatly accelerates visual efficiency productivity. This announcement has sent waves of excitement through the content creator/production professional community searching for tools to refine their workflow.
At the launch, Eddy Cue, Apple’s senior vice president of Internet Software and Services, touted the benefits of the new Apple Creator Studio. He focused on its tremendous potential for creators, providing them with convenient access to powerful collaborative tools for video, music creation and creative imaging/visual productivity. Powerful new smart capabilities streamline workflows, empowering creators to focus on what they do best and hone their craft to a level they’ve dreamed would be possible.
By including 6 applications that all work together seamlessly in the Creator Studio bundle, these powerful tools become more accessible. This shift fits into Apple’s broader pattern of efforts to woo content creators in markets ranging from Hollywood to higher education. Malik’s coverage of this latest launch is just a small slice of her deep and wide coverage of consumer technology trends here at TechCrunch.
Get in touch with Aisha Malik with tips, questions, or comments at aisha@techcrunch.com. Or, contact her via encrypted messaging on Signal at aisha_malik.01. Her professional bio, detailing her career and contributions, is accessible at https://techcrunch.com/author/aisha-malik/.
Looking forward, our next Road to Zero event in partnership with TechCrunch will be in San Francisco from October 13-15, 2026! This event will likely feature discussions on emerging technologies, trends in consumer electronics, and insights from industry leaders, including those from Apple.