TikTok has introduced some innovative new features! These updates give users new ways to control their exposure to AI-generated content across the platform. This new action by the US DOT puts power into the users’ hands. Most importantly, it provides them with more intentional control of the content that shows up in their feeds. These settings offer users new ways to manage the visibility of AI-generated content. This positive change makes their experience using the platform a better one, no doubt.
As with many of TikTok’s recent moves, the update is an attempt to increase transparency and understanding of AI-generated materials. With the introduction of these features, users can expect “more ways to spot, shape and understand AI-generated content,” according to the company. This announcement is yet another example of TikTok’s efforts to build a safe and informative platform experience for its hundreds of millions of active users.
TikTok’s new content management tools are meant to empower users to customize the radically varied entertainment and information that appears in their feeds. The company clarified that “like those controls, the AIGC setting is intended to help people tailor the diverse range of content in their feed, rather than removing or replacing content in feeds entirely.” This new approach is a positive sign that TikTok cares about balancing user experience without sacrificing diversity of content.
In response to growing pressure, TikTok has begun rolling out features such as “Manage Topics” and “invisible watermarking.” These additions provide users with more tools to help them understand and control their content consumption. These measures seek to improve transparency around AI-generated content, particularly to combat misinformation and help identify when content is real or artificially produced.
Aisha Malik, a consumer news reporter at TechCrunch, has been covering developments in technology and social media since she joined the publication in 2021. Before joining TechCrunch, Aisha covered telecommunications at MobileSyrup. There, she accumulated powerful knowledge of the digital world. She holds an honours bachelor’s degree from the University of Toronto. She has a master’s degree in journalism from Western University as well.
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