Figma, a leading design collaboration platform, is making significant strides in India, aiming to harness the country’s vast developer community and enhance its offerings. The company lays claim to a thriving community of more than 25,000 members in their Friends of Figma Slack channel. They want to build better relationships and foster deeper experiences with their audiences. Figma is taking an interesting stand against some of the big players like Adobe, Canva, Replit and Lovable. To address Indian developers’ increasingly sophisticated needs, it’s introducing new features that connect design and engineering workflows in greater harmony.
India has one of the largest developer communities in the world and today nearly 22 million developers are on GitHub. Figma’s role in this ecosystem is significant. Among its global users, developers account for 33% of Figma’s active users. Figma has its eyes set on this demographic to access a larger, previously untapped market. Most developers still haven’t adopted design tooling en masse, and Figma recognizes a huge opportunity in that. The good news is that the company continues to grow. It only recently opened a new office in Bengaluru, reportedly to increase its interaction with Indian users.
In May, Figma rolled out a new set of AI-powered collaborative features specifically aimed at transforming user experiences—that’s huge! One of those innovations is Figma Make, which enables users to create functional web applications simply by writing out their requirements in plain English. This feature allows for a true collaborative environment between design and development in a shared workspace, an important part of any successful development process.
Figma’s user base in India encompasses cutting-edge logo design consumer-facing startups such as CRED, Groww, Fynd, Swiggy and Zomato. It’s a magnet for global IT services companies, such as Infosys and Tata Consultancy Services (TCS). Moreover, it powers a range of D2C brands like Airtel, CARS24 and Myntra. Interestingly, over 40% of the top 100 Indian companies on the Bombay Stock Exchange use Figma.
Abhishek Mathur, Figma’s Country Manager for India, emphasized the importance of international markets for the company’s growth.
“India has always been a global hub of innovation, and particularly, for Figma, international markets are a big part of usage,” – Abhishek Mathur
We don’t explicitly sort them out, but 85% of Figma’s net usage comes from all of these foreign clients. India continues to be the company’s second largest market behind the US. Now three quarters into 2025, Figma has already proved successful in capturing users in 85% of India’s official 28 states.
Figma’s flexibility to reposition its current offerings based on community feedback has been key in making its platform even better. By example, better code-export alternatives are an improvement that’s come due to productive feedback provided by its users in India. These improvements result in better, more maintainable code and create a much faster workflow for engineers.
Mathur emphasized the unique ways in which Indian users differ from their counterparts in other regions. Pointing to the divergent spectrum of needs in India, he argued that
“The first spectrum of imagination to production is what we are seeing in terms of differences between India and the rest of the globe,” – Abhishek Mathur
Figma’s strategic focus on India includes plans for ongoing events aimed at understanding and collaborating with its customers, ranging from small startups to large enterprises.
“We want to continue to do events, understand and work with our customers — small to large — and as time progresses, we might add other possibilities as well,” – Abhishek Mathur
Figma continues to innovate and grow its feature set around developers. It truly wants to be the indispensable tool for the people that still haven’t discovered its core value on their work. The software company believes there’s huge opportunity in India’s developer community. TMRA It is committed to forging powerful connections that fuel economic development and catalyze creativity.