Most notably, Apple has chosen to join forces with Google to drive a major overhaul of its voice assistant, Siri. The tech giant aims to utilize Google’s advanced AI technology, specifically the Google Gemini AI model, which boasts an impressive 1.2 trillion parameters. This decision represents the biggest change in Apple’s strategy on what will improve Siri’s responsiveness and usefulness.
This new custom AI model is going to be way more advanced and complex than what Apple has in place out there. The 1.2 trillion parameters reveal an impressive coat of polish. This significant step will surely increase Siri’s responsiveness across the board, as well as increase Siri’s understanding of user queries. Apple reportedly tested AI models from three different companies before ultimately selecting Google’s offering, underscoring the competitive landscape in the realm of artificial intelligence.
Apple’s dramatically reimagined Siri experience won’t become available until sometime in the spring of 2024. Apple cautions that the itinerary for this complete revision is subject to further flux in the months leading up to its debut. As development continues, the company continues to reiterate that they are flexible and open to making changes as testing and player feedback continues.
Together, this executive action represents an important step toward a larger developing trend within the tech industry. What’s coming right now Companies are doubling down on generative AI to improve user experience. By integrating Google Gemini AI into Siri, Apple aims to enhance the voice assistant’s functionality and maintain its competitiveness in a rapidly changing market.
The decision to overhaul Siri comes as Apple seeks to address growing consumer expectations for more intuitive and efficient digital assistants. With the integration of Google’s sophisticated AI model, users can anticipate a smarter Siri capable of handling more complex tasks and queries than ever before.