Ivan Mehta, a leading Indian tech journalist, on his way to covering a TechCrunch Disrupt event in San Francisco. The event is scheduled for October 27-29, 2025. In addition to global consumer technology developments, Mehta writes opinion pieces and features for TechCrunch. Having deep experience in journalism, he’s written for major outlets such as the Huffington Post and The Next Web.
During this virtual event, technology experts and fans alike will join together to explore the newest innovations that are advancing the built world. One of the most significant things to hit the tech world recently was the release of Adobe Firefly Image 5. It now supports layers and gives creators the tools to build their own unique models.
Adobe’s new model runs at native resolution of up to 4 megapixels. This upgrade increases the quality of visual content creators are able to produce. This upgrade is intended for power users—the people who are using generative AI tools on a daily basis. Artists are using these tools in their creative practices more than ever.
Alexandru Costin, Adobe’s Vice President of Generative AI, emphasized the importance of Firefly’s targeting to a general audience.
“We’re thinking of the target audience for Firefly as what we call creators or next-generation creative professionals. I think there are these emergent creatives that are GenAI-oriented. They love to use GenAI in all their workloads.” – Alexandru Costin, Adobe’s VP of generative AI
With these new features, Adobe empowers creators. This is because it gives them more powerful tools that automatically fit into their workflow. With the addition of layers comes more advanced, editable possibilities. The custom model feature motivates users to create, test & try out unique designs.
Mehta’s extensive experience in reporting on consumer technology trends positions him well to cover these developments during the TechCrunch event. His helpful perspectives on Adobe Firefly Image 5 will prove immensely valuable to creators. They will tell us more about its effect on the broader tech ecosystem.
If you’re a transportation/design/urbanism professional hoping to collaborate with Ivan Mehta, you can reach him at im@ivanmehta.com. Or, you can contact me via an encrypted message on Signal at ivan.42. His participation in the San Francisco event is anticipated to yield significant discussions regarding the future of creative technology and its applications.