Pinterest also recently released several new tools that would better engage users and help to personalize the platform’s offerings. The company has been cracking down on what it terms “AI slop.” It will start rolling out tools to add labels to AI-generated images, as well as AI-modified images, and these features will roll out globally in the coming months.
In April, Pinterest will bring these guidelines to life by marking images created or edited using artificial intelligence in a way that’s easily recognized. This initiative is an effort to give users more transparency about where the content they see comes from. Pinterest Making It Yours Pinterest’s new tab, Make It Yours, is designed to show you how to personalize products. This feature, which will recommend tailored fashion and home decor items, will be based on users’ saved Pins.
The platform’s public boards are about to get a big AI-powered makeover—with a lot of promises for a more tailored experience for users. Combined with these improvements, Pinterest will be surfacing trending styles and offering up weekly outfit ideas. Users will get more incorporated shoppable content directly in their home feeds and inboxes. Designed to move beyond wanting to only engage users’ attention but to integrate connected experiences into consumer shopping journeys.
This new feature will help recommend similar Pins through different categories such as beauty, recipes, and art. This new feature is meant to inspire exploration and introduce users to new things that go hand in hand with what they already love.
Lauren Forris is a TechCrunch contributor based in Seoul, South Korea, with a focus on media, streaming, apps and platforms. She assured us that these updates will begin to be released over the next few months. Her perspectives on AI point to Pinterest’s commitment to a responsible and consumer-oriented use of AI technology. This strategy enhances end-user experience without compromising content value.