Today, Adobe announced the official launch of its new foundry service, which is designed to create proprietary generative AI models customized entirely for enterprises. Powered by Adobe Firefly, this creative service is a leap forward in the evolution of Adobe’s growing portfolio of enterprise AI generative products. Adobe’s Vice President of Generative AI New Business Ventures, Hannah Elsakr, says this latest news is a perfect fit with Adobe’s mission. Adobe has a long-standing commitment to advancing creativity through technology.
Elsakr tells me that the need for unprecedented levels of customization demanded by customers has impacted the development of their new foundry service. She noted that brands need more powerful tools that help them increase their marketing campaign’s momentum. With this new offering, customers can create tailored ad campaigns for various products and easily adapt these campaigns for different seasons, languages, and formats. This added flexibility should jumpstart the creative process and allow for more efficiency.
Let’s face it, Adobe has made a name for themselves by releasing innovative creative tools for the last 30+ years. Customize & personalize Elsakr underscored that this new service will strengthen the narrative and storytelling tools that set Adobe products apart. She added, “This is just taking a lot of what we’ve been capable of and enhancing it.” Her words underscore the potential revolutionary impact the foundry service could have on our current toolset.
These custom models power contextual relevance through automated ad adaptation. They democratize the tools of human creatives, allowing them to do more with easily accessible technology that amplifies their skills. Elsakr reiterated that Adobe’s intention is NOT to replace the artist’s human creativity with automation, but to augment it. Our position is that humanity is the focus of creativity and that’s irreplaceable,” she said. This philosophy underscores Adobe’s commitment to supporting creative professionals with advanced tools while preserving the vital human touch in artistic endeavors.
Adobe’s foundry service offers a delightfully customized experience with generative AI. Seeing the value Adobe personalizes models to fit each brand’s distinct needs. This new approach positions its customers to be more competitive and innovative in an increasingly fast-paced and disruptive market environment.