Ring, the home security company founded by Jamie Siminoff, has announced a series of innovative features and products at an event held in San Francisco from October 27 to 29, 2025. The first big highlight—the most important in our view—is the launch of “Familiar Faces.” To enhance user experience and increase security, this new feature uses artificial intelligence to recognize your friends and family.
The “Familiar Faces” feature is meant to work in harmony as an extension of the larger Alexa+ Greetings system. With this new integration, Ring cameras can now welcome certain people home with customized greetings. This design touch helps make home security more approachable and fun. This is an important customer-centric development — it reduces the burden of spammy alerts caused by the day-to-day habits of regular contacts.
We expect to begin rolling out “Familiar Faces” and “Alexa+ Greetings” to customers in December, with broader availability expected in early 2024. This move indicates Ring’s dedication to improving user experience while keeping security at the forefront of their initiatives. The more the company can find, particularly those people of some prominence, the fewer alerts the company needs to send to the app’s users. This method allows users to focus their attention on actual security hazards.
Besides “Familiar Faces,” Ring launched an intriguing new imaging technology, which they’ve dubbed “Retinal Vision.” This improvement means sharper video resolution, so users can better keep an eye on what’s happening at home. The innovative Ring Retinal 2K technology will be available in two new products: the Indoor Cam Plus priced at $59.99 and the Wired Doorbell Plus priced at $179.99.
And for those who want maximum resolution, Ring’s first 4K line features a number of devices loaded with smart capabilities. The Wired Doorbell Pro is priced at $249.99. Available are the Outdoor Cam Pro ($199.99), Spotlight Cam Pro ($249.99), Floodlight Cam Pro ($279.99), and Wired Doorbell Elite ($499.99). Consumers are now able to pre-order these smart devices, which are loaded with AI-powered technological advancements.
The event was as much about a policy change on user privacy as it was about Ring’s blunder. The company announced that it would no longer accommodate requests from law enforcement for footage from Ring users without a warrant. This decision is a powerful demonstration of Ring’s focus on ensuring that user privacy is actively protected, even as we deliver innovative new security solutions.
While at the event, Shark Tank entrepreneur Jamie Siminoff addressed the media. He provided a lot of background on how these new features will take the guesswork out of people detection. Ring is using powerful new technologies like “Familiar Faces” and “Retinal Vision.” With these innovations, it will increase the intelligence and dependability of its home security solutions.