Snapchat recently released a cool new feature, Imagine Lens! With this tool properly credited, users can produce and improve upon their creations at will, developing new images using a text-to-image AI generator. This innovative tool enables users to generate unique images by simply entering prompts, thereby enhancing their creative expressions on the platform.
Once a Snap has been created, users can freely edit and recreate their Snaps by entering their very own text prompts. To help guide users, Snapchat has pre-loaded the feature with a range of prompts to help users see ideas and inspiration that might help get them started. Examples of these prompts include “Turn me into a four to five panel comic where something unexpected but heroic happens,” “Make me into a funny caricature,” and “Make this person skydive.” Creators can click the caption bar to turn their text prompts into just about anything. This unique characteristic allows them the creative liberty to go outside of the box.
Imagine Lens is only available to Snapchat+ Platinum and Lens+ subscribers at this time. This acquisition feels like a natural step in Snap’s larger multi-year investment into artificial intelligence. Earlier this year, Snap announced their own AI text-to-image research prototype. This innovation, which is optimized for mobile devices, will improve a number of other features in Snapchat down the road.
Snap’s Lenses are produced through a mixture of proprietary models and best-in-class AI technologies from around the industry. Imagine Lens stands out as Snapchat’s first open prompt image generation Lens, distinguishing it from the platform’s previous generative AI offerings. The company has lofty goals of unlocking more creativity in its users thanks to this unique method.
On the Snap side, the company launched a standalone Lens Studio iOS app and web-based tool. These new resources make building AR Lenses easier with the help of AI and user-friendly tools. This is yet another testament to Snap’s promise of bringing cutting-edge technology to its predominantly young user base.
“Turn me into a four to five panel comic where something unexpected but heroic happens.” – Snapchat
It’s exciting to see Snapchat iterating quickly and evolving its platform. With the introduction of Imagine Lens, Adobe has made a significant and unprecedented leap in the role AI plays in user experiences. The possibilities for creativity are expanding, allowing users to explore new artistic avenues while engaging with friends and followers on the platform.
