Perhaps no company these days is better known for their sleep technology than Eight Sleep. They recently closed a successful $100 million funding round to widen the reach of their unique services. Familiar names among the backers are powering this large investment. It comes from big-name firms like HSG, Valor Equity Partners, Founders Fund, and Y Combinator, as well as high-profile athletes—including Ferrari F1 driver Charles Leclerc and McLaren F1 CEO Zak Brown. This funding move was a big step for the firm. Founded in 2014, the Indiana company is rapidly accelerating towards unicorn status.
The firm is a leader in innovative smart mattresses using merged program and artificial intelligence to monitor and improve rest. Eight Sleep released the Pod, its flagship product, in 2019. Since then, the company brought in more than $500 million in sales and multiplied its revenue by a factor of ten. This remarkable expansion is rooted in the insights learned from more than 1 billion hours of monitored sleep, helping SleepScore to discover innovative solutions.
Eight Sleep’s biggest differentiator is in its secret weapon—the Autopilot feature. This breakthrough system designs an individual blueprint from night number one. It’s always recalibrating with an eye towards seasonality, travel, stress, training, illness, or just a bad night’s sleep the day before. And even more, it does so independently for each side of the bed,” says Alexandra Zatarain, a commercial representative for the company.
The new funding will further the development of Eight Sleep’s product line, extending well beyond the Pod. Meet your new Sleep Agent. This fully AI-driven system utilizes the extraordinary capabilities of today’s large language models like ChatGPT to generate thousands of unique digital twins customized to each individual user. Driving that is to make the best predictions in terms of outcome and nightly recovery so the process is effective.
Eight Sleep has been on the cutting edge of the sleep tech revolution. To date the company has now raised close to $260 million. Including part-timers, the company has a full-time equivalent staff of about 140. It already delivers its products to over 30 countries, including Canada, the UK, almost all EU countries, Australia, Mexico and the UAE. Expansion Plans Further expansion into China is in the works!
Eight Sleep’s growth trajectory reflects its commitment to providing high-accuracy health monitoring without compromising user privacy. Zatarain emphasized the importance of data security: “Privacy is foundational. All data is encrypted, never sold, and fully private. We comply with GDPR and CCPA, and unlike many devices, we don’t use microphones. Our biometric sensors are embedded in the bed surface — no wearables, no invasiveness, just passive, high-accuracy insights.”
Moreover, Zatarain highlighted the company’s role in complementing medical care. “We’re not replacing your doctor, but we are giving you nightly, high-accuracy health monitoring so you can act early if trends shift. Over time, this data can complement medical care.”
Looking forward, Eight Sleep plans to focus on its AI roadmap and create more condition-specific interventions. Zatarain pointed out that reaching unicorn status would “naturally follow” if the company does a good job executing on these strategies.