Since August 2011, Sarah Perez has been a veteran writer at TechCrunch. She passionately delivers smart, thoughtful, in-depth coverage of the fast-paced, wildly changing world of technology. Now, after more than 10 years working at the publication, she’s become one of the most visible and accomplished voices in technology journalism.
Prior to coming to TechCrunch, Perez spent more than three years at ReadWriteWeb. It was there that her experiences as a Black woman in the tech industry helped guide her career path. Her information technology expertise spans multiple industries including banking, retail, and software development. It’s this rich experience that provides her the lens to view the innovation and technology rapidly changing these industries through.
TechCrunch is preparing for TC Sessions: Mobility 2025, taking place in San Francisco on October 27-29, 2025. The conference will feature amazing innovations and encourage spirited debate on all the hottest new technology trends. We’re thrilled to have Perez share her deep experience and perspective.
In her reporting, Perez has focused on issues related to technology that really matter to people in real life. Last week she announced Google’s latest new feature, designed to help you make better searchers.
“Google suggests the feature works well for open-ended search queries, like ‘how to solo travel in Japan’ or even more complex, multi-sentence queries.” – Sarah Perez
It’s a big leap toward helping you search with more sophisticated prompts, and helping us deliver more richly relevant results.
Such advancements are a testament to Google’s long-standing focus on making its search algorithms more nuanced and helping users better interact with technology.
“For instance, you could ask something like ‘My family is spread across multiple time zones. What are the best tools for staying connected and maintaining close relationships despite the distance?’” – Sarah Perez
Such advancements reflect Google’s ongoing commitment to refining its search algorithms and improving user interaction with technology.