Tesla, the electric vehicle giant led by CEO Elon Musk, has intensified its efforts to establish a presence in India, recently holding talks with government officials. Those conversations reflect a recently rekindled prospect of establishing a domestic manufacturing plant for the company. The company has still not officially signed any deal.
Tesla nearly closed a deal to build a factory in India earlier this year. Then they made the surprising decision to scrap those developed plans and not pursue them further. The company is taking great new steps to pioneer the Indian market. The Bengaluru-based firm is looking to open its first experience centre/showroom in Mumbai shortly. This very cool, new launch will undoubtedly attract would-be customers ready to learn more about Tesla’s cutting edge electric car lineup.
In addition to its Indian ambitions, Tesla is deepening its own presence in Saudi Arabia. The company has already begun sales of electric vehicles there and will officially launch next month. Tesla’s presence is growing quickly in Saudi Arabia. Yet the Indian market has its own challenges, particularly around device pricing strategies and local manufacturing regulations.
Tesla seems to have opened an official account for its Indian operations on X, the social media platform Musk now owns. The account has already generated buzz, recently posting an illustration of the Mumbai skyline with the words “Coming soon.” This post came just a week after Bloomberg released a major in-depth report reporting that Tesla is still in discussions about its plans for India.
As Tesla attempts to remain agile to enter the Indian automotive market, there is no shortage of challenges. The steep price point of its vehicles would be a major deterrent to interested buyers in a very price-sensitive market such as India. Tesla is indicating a deep commitment to enter this exploding market. From the creation of a showroom to potential first deliveries in a matter of months, their drive is evident.