Samsung Electronics has already committed to launching its first and most treadaxed, or tri-fold, superphone before the end of this year. The company aims to revolutionize the mobile device market with this innovative design, which allows for a unique folding mechanism that expands the screen area significantly.
TM Roh, the chief of Samsung’s consumer electronics division, all but confirmed that launch timeline during a recent interview. He assured me that indeed, the team’s on the ground and still in the midst of perfecting the product, making it pretty and more usable.
“I expect we will be able to launch the tri-fold phone within this year. We are now focusing on perfecting the product and its usability, but we have not decided on its name. As the product nears completion, we are planning to make a final decision soon.” – TM Roh, Samsung’s consumer electronics head, in an interview with The Korea Times.
Samsung’s risk-taker attitude with this exciting new device is indicative of the company’s strategy of continually breaking through barriers in mobile technology. By introducing a tri-fold option, the company makes it more appealing to consumers who want larger screens while maintaining portability.
With the launch date getting closer, Samsung is going to provide more information about what the phone will offer in terms of specs and features. Industry analysts are widely watching this move, as it may become a new baseline for future smartphones.