Google recently released a really cool new Gmail feature. It’s an excellent tool for users to manage those pesky subscription emails and overall create a cleaner inbox! This pioneering tool allows consumers to have all of their subscription emails in one focused, productive space. It helps create a better, more productive email experience for us all.
With this new functionality, powered by machine learning, Gmail users can easily spot and quickly unsubscribe to the unwanted emails cluttering their inbox. The feature shows you subscriptions that are active, sorting them by your most common positive senders. It shows how many emails each sender has sent in recent weeks. By providing users with such a detailed picture of their inbox dynamic email usage, this creates a positive feedback loop.
In a recent Google Cloud blog post, Chris Doan, Gmail’s Director of Product, explained what was behind the original motivation feature. He underscored the unfortunate reality that many consumers are experiencing with stressful, disorganized, and uncancellable waves of subscription emails.
“It can be easy to feel overwhelmed by the sheer volume of subscription emails clogging your inbox: Daily deal alerts that are basically spam, weekly newsletters from blogs you no longer read, promotional emails from retailers you haven’t shopped in years can quickly pile up,” – Chris Doan.
Once users decide to unsubscribe, Gmail will send a request on their behalf to the respective sender, simplifying the process. This feature is a welcome addition to Gmail’s existing tools. It improves upon the one-click unsubscribe option they added last year and goes a long way toward improving user convenience.
The rollout of the new subscription management feature will take up to 15 days to become available to all users. A few people recognized the advent of this tool as far back as April, suggesting an early phased rollout.
Aisha Malik, consumer news reporter at TechCrunch, has an honours bachelor’s degree from the University of Toronto. She holds a master’s of journalism from Western University and covered the evolution on her beat. From TechCrunch Malik started at TechCrunch in 2021 and has focused on major developments in the transforming tech tools and features.