Last week, President Donald Trump took an unexpected step by making that possible. He pushed the deadline for the ban of the popular app TikTok out to September 17. This is the third extension they have granted. Negotiations between the U.S. government and China continue to this day. Extension – Replacement The extension cultivates a deep interest in the ongoing recommendations and potential TikTok sale. Currently, TikTok’s parent company is the Chinese conglomerate ByteDance.
International pressure has also come to bear—particularly from Trump himself, who suggested he would start negotiating directly with China for a TikTok sale or ban. To that point, he stressed that the U.S. government “almost” has an agreement in hand related to the app’s sale. These national security concerns about the app’s data privacy practices require swift action. No less than our nation’s health depends on us urgently addressing these three critical priorities immediately.
In Rotterdam ahead of these announcements, TikTok was testing an updated version of its app, expected to roll out on Sept. 5. This new application was planned to provide more robust features and alleviate some of the concerns about the use of user data. The older version of the TikTok app will become unusable by March of next year. This one technical change will make a huge difference to millions of users all over the US.
The timing for these changes especially highlights the delicacies at play in having these negotiations. The ban deadline was originally scheduled for a much earlier date, but ongoing negotiations have forced several extensions and delays. Further U.S. government engagement, alongside China’s, in these negotiations points to the international significance of this situation.
With a September 17 deadline for adoption drawing close, all stakeholders are closely monitoring the negotiations as they continue. They are eager to know what this will mean for TikTok’s future in the U.S market. The app opens on September 5, and once it does, it’s going to be a game changer. In short, that’s expected to greatly increase user experience and retention as the company navigates this stormy new world.