On Tuesday, Facebook revealed even more thrilling news! In the future, any video you upload to the platform will be shown as a reel, regardless of how long or wide those videos are. This transformative change is another step to improve the user experience by making it easier to share videos. The new feature will roll out globally over the coming months. This will allow your users to interact in a much more dynamic way with video content.
Transitioning to the new system, Facebook will take any video uploaded to the platform and automatically turn it into a reel. Naturally, users can now upload videos more easily without having to decide between classic video formats or reels. This new adoption procedure makes it much easier to do the whole process. This move is reminiscent of Instagram’s play in 2022. In fact, they began repurposing their short-form video content as reels even before the switch.
“Previously, you’d upload a video to Feed or post a reel using different creative flows and tools for each format,” a Facebook spokesperson stated. We’re bringing all of these experiences together through one unified publishing workflow. This will unzip access to more creative powers than ever before! We’re going to provide you more control over your audience setting of who sees your reels.”
This transition to reels is indicative of Facebook’s overall strategy to stay ahead of rapidly changing content consumption trends. Reels have gained popularity due to their engaging and dynamic nature, appealing to users who prefer short, visually captivating content. By folding this format into regular video uploads, Facebook hopes to drive higher levels of engagement and creativity from their users.
Aisha Malik, new consumer news reporter at TechCrunch, has been following the story behind social media shakeups. Malik has an honors bachelor’s degree from the University of Toronto. He holds a master’s degree in journalism from Western University. Before coming over to TechCrunch in 2021, he was a telecom reporter at MobileSyrup.
With this new rollout, Facebook is not only enhancing the user experience but positioning itself competitively within the social media landscape. By adopting elements that have proven successful on platforms like Instagram, Facebook hopes to retain its user base while attracting new audiences who favor contemporary content formats.