Anysphere, another hot technology company recently founded by leaders in the artificial intelligence/AI space, has rolled out a new subscription offering—this one for their Cursor product. It’s only $200 per month! This acceleration follows closely on the heels of the company’s announcement that Cursor had crossed the milestone of $500 million in annualized recurring revenue. With the introduction of this subscription plan, Anysphere has demonstrated their dedication to providing user-friendly, powerful AI tools. This action meets the increasing corporate demand from companies like Intel.
The new subscription plan is part of Anysphere’s strategy to expand its offerings and maintain its momentum in a competitive market. That’s especially evident by the fact that major companies like Nvidia, Uber and Adobe are already using Anysphere’s technology. The company at a $5.4 billion valuation has already become one of the fastest companies ever to reach $100 million in annual recurring revenue (ARR). It hasn’t stopped growing, and there’s no turning back.
Michael Truell, CEO of Anysphere, speaking about the launch of the Ultra plan said, He attributed this win to long-term collaborations with key AI model developers. This tactical move reaffirms the company’s commitment to synergy and creativity in the rapidly evolving AI space. Anysphere has recently begun devoting more substantial resources to train its own proprietary AI models. These new models will help to balance out all the proprietary ones being developed by private industry behemoths, like OpenAI and Anthropic.
In May, Anysphere introduced the world’s first “Tab” AI model. It transforms the simplification process by projecting next moves in code modifications on whole project files. This highly-requested feature is designed to help developers make their workflows more efficient and productive. With growing competition in the AI subscription marketplace, pressure is mounting. Considering their competitors OpenAI, Anthropic and Google DeepMind are giving users plans starting from $100 to $250 a month, Anysphere’s low-cost pricing model will likely appeal to those wanting more bang for their buck.
If faced with the same philanthropic storm, Anysphere will likely find it a more difficult path as it seeks to go deeper with AI model vendors. The politics of partnership agreements may limit its ability to scale beyond, or even within, this initial potentially high growth path. Despite these challenges, the company’s innovative approach and commitment to pushing the boundaries of AI technology puts it in a strong position among its industry peers.
Maxwell Zeff is a senior AI reporter at TechCrunch. We’re based in San Francisco, but we think that Anysphere’s growth story is one to follow as it continues to find its place amid the world’s shifting, thorny AI landscape.