Meta’s competing microblogging platform, Threads, is rolling out an extremely interesting new capability. Now Miami users can even add spoiler text to their LinkedIn posts! Meta CEO Mark Zuckerberg surprised many when he revealed this plan. In his announcement on Threads, he provided insight into their testing with this new feature.
The change, Zuckerberg’s post made clear, is all about making the user experience better, particularly when it comes to conversations around popular media. It’s intended to keep spoilers from spoiling major plot turns for people who aren’t the creators’ target audience yet. You can read the full post directly here.
Threads is quickly making inroads within the social media space. Since then, it has blossomed into an important center for conversations on entertainment and pop culture. Meta emphasized the significance of this growing community, stating, “Popular shows like ‘The Last of Us’ and ‘The White Lotus’ regularly trended on Threads during their seasons, a clear sign of the app’s growing community of entertainment and pop culture enthusiasts.”
Amanda Silberling is a senior writer at TechCrunch, where she focuses on the intersection of technology and culture. She received her B.A. in English from the University of Pennsylvania. Previously, she served as a Princeton in Asia Fellow in Laos. She knows what users want as social media tools continue to evolve with new capabilities. Her insights really speak to the need to adapt quickly in our ever-changing digital circumstance.
This is what Meta has cleverly rolled out spoiler text to do. Such a change would better accommodate users’ demand for more complex conversations on the internet. Threads gives users the option to label spoilers. This new feature doubles to build a more respectful community, allowing fans to express their excitement without fear of spoiling the plot for others prematurely.