As of late February, Apple has recently announced their own App Store overhaul, using artificial intelligence to tag apps based on their functionality for better discoverability. So, when Apple’s annual developers conference was held, this tech giant made an unusual but exciting announcement. They announced them alongside their proposal for a major App Store alteration to create a more wholesome user experience.
The new system will use metadata that can be determined from app screenshots to help dictate search rankings. An app’s visual design is often the first opportunity to hook an interested user. It more deeply affects their understanding of the application when looking for alternatives. By analyzing elements such as images and other relevant metadata, Apple aims to provide a more tailored and efficient search experience for consumers.
App intelligence provider Appfigures has taken a deep look at this update, providing thoughtful analysis of what it means for you. The follow up analysis by Appfigures was covered by TechCrunch, one of the most read technology news outlets in the country. Sarah, a former transport reporter and long-time contributor to TechCrunch since August 2011, focused her energy on calling attention to this historic shift. Sarah has more than three years’ worth of content production experience here at ReadWriteWeb. Her experience in information technology includes banking, retail and software, providing her with a deep knowledge base from which to draw in her reporting.
Apple specifically stated that the improved tagging method increases an app’s discoverability. This level of improvement is extremely important amid the highly competitive App Store ecosystem. App developers are preparing for this change. There is increased uncertainty around what all these changes will mean for the search ranking of an app. Developers and industry experts alike are anxious to know just how significantly AI-generated tags will affect their applications’ success.
The update seems to flow directly into a much-anticipated App Store overhaul, which promises to make discovering apps a lot more simple and intuitive. Apple has been making positive moves to increase the discoverability. In addition to these efforts, they deeply invest in ensuring users can easily find applications that cater to their interests and needs.
Take a look at the picture above featuring developer beta version of the App Store! It has new AI-generated tags and provides a short introduction to what users can expect from the soon-to-be-released version 2.0.