Jeffrey Katzenberg, former CEO of DreamWorks and co-founder of both Disney and DreamWorks, has co-led a $15.5 million Series A funding round. This investment fuels Creatify, a ground-breaking AI video advertising platform. Katzenberg’s ideas have been defended by the guy who should know best—himself. Now, he wants to use technology to revolutionize social media marketing.
Katzenberg made his reputation in the industry as the co-founder of DreamWorks. This ephemeral streaming service raised a mind-blowing $1.75 billion while going dark a mere half a year after opening its virtual doors. With an impressive track record across the often murky waters of entertainment and technology. This unique expertise makes him a natural fit to help guide new initiatives like Creatify.
Creatify’s flagship software product, AdMax, uses AI to instantly create hundreds of video ads at a time. This platform taps the latest best-in-class video campaigns on trending apps like TikTok and Instagram to help guide its creative output. By harnessing data-driven insights, AdMax tailors advertisements specifically for social media marketing, allowing brands to engage effectively with their target audiences.
The impact of AI on video advertising marks the present transformation of how brands are rethinking their advertising strategy. Social media platforms are thriving. Digital transformation has changed this reality, advertisers today need to create compelling content to break through the cluttered digital landscape to engage consumers. AdMax addresses this issue directly by automating the video production process. It enables brands to create hundreds or thousands of ad variations quickly and cost effectively.
Katzenberg’s investment isn’t just financial support—it offers Creatify access to industry expertise that is as good as gold. This new partnership will undoubtedly accelerate the development of the platform. It does so because it wants to better compete with other ad products and find a distinct value proposition within the highly competitive advertising market.
