On June 5, tech enthusiasts and industry leaders will converge in Berkeley, California, for a significant TechCrunch event focused on developments in artificial intelligence. The event promises to be a platform for innovation and discussion, attracting a diverse audience eager to learn about the latest advancements in technology. Interested attendees can register by clicking the link that says “BOOK NOW” found right here.
One of the most hotly anticipated discussions at this year’s historic event will be the continuing saga of what’s happening with Apple’s App Store policies. Apple has previously enforced that developers had to request special permission to link to their own websites where users could pay. This requirement poses practical problems for companies looking to offer consumers new and innovative forms of payment. This is broadly applicable to products such as virtual goods and subscriptions. The impact of these policies are deep and wide and sure to generate passionate debate among conference goers.
In an unusual move, Epic Games and Spotify actively challenged these restrictions. Just a few hours before the TechCrunch event began, they resubmitted updated versions of their applications. Their team was constantly checking in to see the feedback from Apple’s App Review team. This decision points toward a broader trend and could mark a significant turnaround in how these companies operate with Apple’s strict guardrails.
Sarah, a longtime tech reporter with deep experience covering the sector, will be liveblogging the event. In her six years and counting at TechCrunch, starting in August 2011 after more than three years as an editor at ReadWriteWeb. Sarah has deep expertise from a variety of industries including banking, retail, and software. Her perspectives are especially impactful at this crucial time for policy across tech.
For subscribers of the services involved, there is an added incentive: they receive 15 free hours each month to use within the apps. Once users run out of their 20 hours with general access, they can choose to buy more time. This model is a reflection of the changing state of consumer spending in tech and the world of digital subscriptions.