Here’s what’s happening Reddit Reveal business-enhancing profile updates, Available exclusively for businesses on Reddit Pro. This powerful suite of tools allows brands to dynamically interact with the platform’s millions of unique communities in real-time. These improvements will make it easier for brands to establish trust, authority, and brand presence on Reddit. Just last week, Reddit announced their own record 61% revenue growth year-over-year, to $392.4 million.
The rollout of the new profile tools follows Reddit’s remarkable financial strength in an uncertain economy. The platform now features a gargantuan 108.1 million daily active unique users. This is a stunning 31% jump in user engagement over the last year. This growth would portend the remarkable achievement of Reddit’s fiscal 4th quarter. It underscores the platform’s critical influence in molding public discourse online and driving consumer buying behavior.
These new profile tools now include a Trends tab. This tab allows businesses to follow conversations on their industry or a related industry by tracking certain keywords and phrases. Launched earlier this year, the Trends tab offers valuable insights into what users are saying about brands or their industries. Businesses can personalize their Reddit profiles by providing their website and selecting from suggested descriptions, which helps in aligning their online identity with their brand messaging.
Businesses have the option to promote local posts and comments right on their business profiles, further improving engagement with users. Businesses can more easily cross-post conversations that are on-topic for their industry or brand from the Trends Tab. This customization capability to this feature gives them the opportunity to better connect with their constituents.
“Businesses of all sizes have an opportunity on Reddit, where over half of all online purchasing conversations take place.” – Jim Squires, EVP of business marketing and growth at Reddit
Squires further stressed that all of these new features were intended to help businesses grow and succeed on Reddit. He further noted that having passionate in-house, subject-matter experts enhances and deepens the content provided on the platform. That dramatically increases the quality of user experience while enabling brands to build a more credible presence.
“Our new Reddit Pro profile tools are helping them build presence and credibility with greater ease and confidence. And in doing so, we’re enriching our communities with passionate, subject-matter experts while also empowering businesses to grow and succeed.” – Jim Squires, EVP of business marketing and growth at Reddit
