YouTube has launched a new two-person Premium subscription plan, aiming to enhance its service offerings for users seeking more flexibility. This new plan has launched in the US, Australia, Germany and Thailand. It allows two people to connect their accounts and share an account for a discounted rate. The full rollout of this plan in other countries has yet to be announced.
This change comes on the heels of YouTube’s recent announcement of a similar lower-tiered subscription, Premium Lite. Costing a mere $7.99 per month, Premium Lite gives subscribers the ability to view “most” videos ad-free. YouTube is now testing the Premium Lite plan exclusively in India, France, Hong Kong and Taiwan. This latest step is a powerful indication that YouTube is serious about responding to diverse market tastes.
A spokesperson for YouTube stated, “We’re experimenting with new ways to provide greater flexibility and value to our YouTube Premium subscribers, including offering a two-person Premium plan option in some countries, allowing two people to share a subscription at a reduced cost.” This new initiative is a great example of the platform’s continued commitment to making their arts services more user-focused and user-friendly.
The introduction of the two-person Premium plan and Premium Lite illustrates YouTube’s efforts to remain competitive in the streaming industry, where subscription models are continually evolving. YouTube is rolling out new tiers at several price levels. This strategic move to appeal to the individual user will inspire users to share their subscription with other people in their household.
The two-person Premium plan is only available in some countries. When it will roll out to other areas is still up in the air. The small-scale, phased rollout was originally reported by Money Control, generating intense excitement from would-be subscribers looking for cheaper alternatives.