Slate is a relatively secretive startup that was founded in 2022. It hopes to disrupt the traditional automakers by marketing a groundbreaking electric vehicle (EV) that looks like a mobile “Transformer” toy. The company, backed by Jeff Bezos, has been operating under the radar until recent reports shed light on its substantial funding and unique design concepts.
The next generation vehicle, described by Slate as a “Transformer”-like creation, has intrigued auto hobbyists. Journalists are nearly as giddy about it. The vehicle features a colorful wrap promoting “Rockabye Rides.” It features a link that directs people to Countdown’s countdown website, generating buzz ahead of Slate’s May 2nd launch event. You won’t want to miss our early bird special—mark your calendars! On April 24, the company will be exhibiting its 1st ground-breaking design at Long Beach Airport.
Slate has briefed several automotive journalists ahead of this highly anticipated event, offering them a glimpse into the future of transportation. The company has raised over $100 million in venture funding. This financial infusion allows it to continue evolving and testing several concept iterations of its electric vehicle on the public roads of California.
The latter would inform the startup’s plans to price its vehicle competitively, with the company anticipating a $25,000 price point. This pricing strategy aims to make the technology accessible while encouraging buyers to customize their vehicles according to personal preferences.
David Tracy, noted automotive journalist, commented on the vehicle’s singularity, saying,
“is unlike any new vehicle I’ve ever seen not just in my decade as a car journalist, but in my entire lifetime.” – David Tracy
From the beginning, Slate differentiated itself from competitive offerings first by design and with functionality. Guarding its brand identity as much as its original creations, the company recently filed for a trademark on the phrase “We Built It.”
Now, as we approach that launch event, excitement is mounting. Slate hopes to make a big splash in the EV world and demonstrate how its differentiated approach can change what consumers expect from vehicles. Slate has attracted investor support from big names like Jeff Bezos. With a keen eye towards personalisation and value-for-money, the company seems primed for success.
